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Southwest CEO says changes like charging for seat bookings and checked bags will make it over $4 billion next year
LUVSouthwest Airlines(LUV) Business Insider·2025-05-30 20:41

Southwest Airlines expects to make over 4billionfromthearrayofchangesit′sintroducing.Thatincludesscrappingitssignaturepoliciesofunassignedseatingandthetrademarked"Twobagsflyfree."AttheBernsteinStrategicDecisionsConferenceonThursday,CEOBobJordansaidtheairlineexpectsanincrementalEBITcontributionof4 billion from the array of changes it's introducing. That includes scrapping its signature policies of unassigned seating and the trademarked "Two bags fly free."At the Bernstein Strategic Decisions Conference on Thursday, CEO Bob Jordan said the airline expects an incremental EBIT contribution of 4.3 billion in 2026. "It's hugely impactful to the business and to our margins," he added.On Wednesday, Southwest started charging 35forafirstcheckedbagand35 for a first checked bag and 45 f ...