McDonald’s Corporation (MCD) and Yum! Brands, Inc. (YUM) are two global powerhouses in the quick-service restaurant industry. Both companies operate extensive international networks and primarily use a franchised business model. In recent years, both McDonald’s and Yum! Brands have prioritized digital innovation and global expansion as key strategies to drive growth and enhance customer engagement.The broader restaurant industry continues to gain from higher menu pricing, average check growth and aggressive ...