In this articleUAANKEwatch nowIn 2013, Stephen Curry shocked the sneaker world by signing with then-upstart athletic company Under Armour over basketball powerhouse Nike.At the time, Nike controlled the vast majority of the NBA sneaker market. Under Armour was virtually unheard of in the basketball space."We're the underdog brand. We're for the ones that were maybe born not big enough or tall enough or fast enough, or strong enough, or smart enough or clever enough," said Under Armour founder and CEO Kevin ...