Key Takeaways Model e faces pressure from stiff competition and the need for constant innovation in EVs. Ford's EV strategy includes improving charging access via the Ford Power Promise campaign. Plans are underway to boost Model e volumes with recent product launches in upcoming quarters.US Legacy automaker Ford Motor Company (F) operates a dedicated electric vehicle (EV) segment, Model e, to focus and strategize its efforts toward EVs. The company’s Mustang Mach-E and F-150 Lightning EVs have been recei ...