Key Takeaways GRWG acquires Viagrow to grow its proprietary brand strategy and expand its customer base. Viagrow adds $3M in revenues, and boosts GRWG's e-commerce and mass retail distribution. The deal is expected to raise GRWG's gross margin in 2025 and support more than 30% margin goals.GrowGeneration Corp. (GRWG) announced that it acquired a domestic supplier of gardening and hydroponic equipment, Viagrow. This deal aligns with GRWG’s strategy of driving growth through higher-margin proprietary brands ...