Key Takeaways PEP is leaning on Gatorade and LIFEWTR to capture growth in the wellness and premium hydration markets. Gatorade is expanding with rapid hydration, powders and Zero formats to regain market share. Double-digit growth in LIFEWTR supports PEP push into functional, clean-label beverage offerings.PepsiCo, Inc.’s (PEP) hydration portfolio is anchored by Gatorade and LIFEWTR, two brands that reflect its strategic shift toward functional performance and premium wellness offerings. In first-quarter ...