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Affirm's Active Merchants Rise: A Strategic Advantage in BNPL Space?
AFRMAffirm(AFRM) ZACKS·2025-06-13 00:51

Key Takeaways AFRM grew active merchants 23% YoY in fiscal 3Q 2025, reaching around 358,000 partners. GMV surged 36% YoY to 8.6Binfiscal3Q2025,withFY25GMVforecastedat8.6B in fiscal 3Q 2025, with FY25 GMV forecasted at 35.7-$36B. Merchant network revenues rose 34.3% YoY, backed by key partnerships and product enhancements.Affirm Holdings, Inc. (AFRM) is primarily focusing on growth and merchant expansion. It is strengthening its position in the competitive market of Buy Now Pay Later (BNPL) through merchant adoptions on its platform. The company ...