Key Takeaways ROKU's Devices segment supports user growth but continues to weigh on overall profitability. The segment is expected to see further revenue decline and sustained negative margins in Q2 2025. Roku rolled out enhanced TVs and features to boost brand appeal and deepen user engagement.Roku’s (ROKU) Devices segment remains a challenging part of the business, acting more as a strategic tool to grow its user base than as a source of profitability. While devices are essential for expanding Roku-powe ...