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86% of Shoppers Ditch Name Brands for Private Label as Prices Climb, RDSolutions Survey Finds
Markel Markel (US:MKL) Prnewswire·2025-06-17 21:30

New data shows consumers increasingly switching stores, brands, and buying habits amid inflation and tariff concernsGLEN ALLEN, Va., June 17, 2025 /PRNewswire/ -- As grocery prices continue to rise, a new national survey by RDSolutions reveals that 86% of U.S. shoppers have switched to private label products for at least some of the items they regularly purchase—underscoring growing price sensitivity amid inflation and looming global tariffs.Conducted in May 2025 among 250 verified U.S. consumers, the surve ...