Key Takeaways ROKU jumped 10.4% after partnering with Amazon Ads to access 80M U.S. CTV households via Amazon DSP. Roku is strengthening its ad business through AI tools, deeper integrations and new strategic partnerships. The Devices segment continues to face profitability challenges despite new launches.Roku (ROKU) has partnered with Amazon (AMZN) Ads to launch a new integration that could reshape how advertisers reach Connected TV (CTV) audiences. Through Amazon DSP, advertisers can now access an estim ...