Key Takeaways The Trade Desk teams with HOY to launch programmatic CTV ad trading across the Hong Kong media market. HOY integrates UID2 and OpenPath to boost targeting, efficiency and transparency for digital advertisers. TTD sees HOY's adoption of advanced tools as pivotal to building a modern, high-performance ad ecosystem.The Trade Desk, Inc. (TTD) has announced an expanded partnership with HOY, the media platform operated by i-CABLE Communications Limited. Through this collaboration, HOY will enable ...