Meta Platforms vs. Alphabet: Which Digital Ad Behemoth Has an Edge?
Key Takeaways META's Q1 ad revenues rose 16.2% to 66.9B. AI-powered tools are boosting META's ad conversion and user engagement across platforms. GOOGL faces regulatory pressure as DOJ lawsuit threatens to break up core product segments.Meta Platforms (META) and Alphabet (GOOGL) are behemoths of the digital advertising market, generating billions of dollars in revenues. In the first quarter of 2025, Meta Platforms’ advertising revenues increased 16.2% year over year ...