Ryan Heuser, Co-Founder and Former President of Paul Frank Industries, Is Pura Vida's New CEO LOS ANGELES, June 24, 2025 /PRNewswire/ -- Affiliates of CriticalPoint announced today the acquisition of consumer wearables brand Pura Vida© Bracelets ("Pura Vida") from Vera Bradley, Inc. (NASDAQ: VRA). Under CriticalPoint's ownership and operational expertise, Ryan Heuser, co-founder and former president of Paul Frank Industries ("Paul Frank"), has joined Pura Vida as the company's new chief executive officer, e ...