Adobe Deepens AI in Creative Workflows: Is ARR Growth Set to Scale?
Key Takeaways ADBE grew Digital Media revenues by 12% to $4.35B in Q2 on strong AI adoption across creative tools. Firefly and Express upgrades fuel growth, with Express usage in Acrobat jumping nearly 11x YoY. ADBE added 8K new Express for Enterprise clients, including MLB, Workday and ServiceNow.Adobe (ADBE) is expanding generative AI across its Digital Media offerings to improve productivity and support recurring revenue growth. Firefly, Acrobat AI Assistant and Express are being embedded into creative ...