Key Takeaways Coca-Cola is driving growth through premiumization, offering affordable and high-end beverage choices. Products like Fairlife and Coke Zero Sugar led premium sales, with Fairlife topping U.S. retail contributions. Marketing efforts like Share a Coke's and digital packaging support brand value and premium segment margins.In today’s competitive beverage landscape, The Coca-Cola Company (KO) is leaning heavily into a premiumization strategy to drive growth across global markets. The company’s s ...