Over half of sports fans are turning to AI or gen AI for more personalized content
Globenewswire·2025-07-01 14:30
Press contact:Elsa Estager BergerouTel: +33 6 59 62 55 13Email: elsa.estager-bergerou@capgemini.com Over half of sports fans are turning to AI or gen AI for more personalized content AI has overtaken traditional search engines as the main source for sports information, with 67% of fans wanting all sports data aggregated in one place.Digital insights are filling gaps in the live sports experience, with nearly 70% of fans seeking stats related to team, players and playing conditions primarily pre-match and du ...