Key Takeaways AFRM is expanding from large purchases to everyday items via new deals with Costco and World Market. Total Q3 FY25 transactions rose 45.6% YoY to 31.3M, driven by more repeat customer activity. Active merchants hit 358,000, up 23% YoY, as AFRM invests in ML underwriting and real-time decisions.Affirm Holdings, Inc. (AFRM) has established a distinct position in the bustling Buy Now, Pay Later (BNPL) market by focusing on transparency, catering to high-ticket purchases and offering flexible fi ...