Key Takeaways PEP is driving beverage growth with zero-sugar colas and taste-focused marketing initiatives. Gatorade Zero and Propel are gaining traction as part of PepsiCo's functional hydration strategy. PEP plans protein drinks, cleaner ingredients and wider distribution to sustain category leadership.PepsiCo, Inc.’s (PEP) zero-sugar push is emerging as a cornerstone of its strategy to drive beverage growth amid shifting consumer preferences. On its second-quarter 2025 earnings call, the company highli ...