Key Takeaways Altria's 10.8% price gains in smokeables helped boost Q1 adjusted operating income by 2.7%.on! shipments rose 18%, with the U.S. nicotine pouch share hitting 17.9% amid a surge in marketing impact.Philip Morris now offers smoke-free products in 97 markets, with 41.5M adult users by Q2 2025.For investors looking at the tobacco sector, the choice often comes down to two industry giants: Altria Group, Inc. (MO) and Philip Morris International Inc. (PM) . While both generate substantial revenues f ...