Piloted with Roku, Samsung, and Scripps, the bespoke collaboration leverages Criteo commerce signals and WPP Media's Open Intelligence to allow advertisers to enhance both reach and effectivenessNEW YORK , July 29, 2025 /PRNewswire/ -- Today, Criteo (Nasdaq: CRTO), the global platform connecting the commerce ecosystem, announced a new partnership with WPP Media to scale commerce intelligence to Connected TV (CTV). Through the combination of WPP Media's Open Intelligence, its scaled relationships with premiu ...