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INTRODUCING SPECTRUM REACH ARCHITECT: AI-POWERED INSIGHTS FOR ADVERTISERS

NEW YORK, July 29, 2025 /PRNewswire/ -- Following a six-month trial period involving more than 2,000 local advertisers, Spectrum Reach today announced the full market availability of Spectrum Reach Architect. This proprietary, AI-driven platform simplifies media planning for advertisers by seamlessly delivering optimal TV, digital and streaming recommendations for maximum efficiency and effectiveness. Informed by historical performance from tens of thousands of campaigns and drawing from Spectrum Reach's ex ...