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Lifeist’s Mikra Cellular Sciences Targets Athletes Through Strategic Partnership with the ASICS Runkeeper app and Race Roster
Globenewswire·2025-07-31 19:35

Collaboration to cost-efficiently advance Mikra’s Mind-First Movement and customer acquisition strategy through direct contact with athletes seeking to elevate mental clarity, focus on enduranceTORONTO, July 31, 2025 (GLOBE NEWSWIRE) -- Lifeist Wellness Inc. (“Lifeist” or the “Company”) (TSX.V: LFST; OTCQB: LFSWF; FRANKFURT: M5B0) announced a strategic partnership signed May 26, 2025 between its wholly owned subsidiary Mikra Cellular Sciences and two leading fitness platforms: the globally recognized ASICS ...