Is Coca-Cola's Diversification Into Energy Drinks Gaining Traction?
Key Takeaways KO reported Q2 volume gains in BODYARMOR and Powerade, aiding its 17th straight quarter of value share growth.Products like Sprite+Tea show KO's innovation in functional and hybrid beverages beyond traditional sodas.Strong brand power and distribution support KO's slow but steady progress into the energy drink market.The Coca-Cola Company’s (KO) push into the energy drink category is starting to yield results, although it is a gradual build. While the second-quarter 2025 earnings call did not ...