Is Chipotle's Unit Expansion Strategy Still a Recipe for Success?
Key Takeaways CMG opened 61 units in Q2 2025, with 47 featuring its high-efficiency Chipotlane format.Same-store sales dipped 4% in Q2, and full-year comps are now expected to be flat despite new store strength.International units show strong performance, but rising fast-casual competition adds pressure on growth path.Chipotle Mexican Grill (CMG) continues to double down on its aggressive unit expansion, opening 61 new restaurants in second-quarter 2025 alone, including 47 with its high-efficiency Chipotlan ...