Shopify Inc's SHOP CFO Jeff Hoffmeister is playing it cool on pricing discussions, leaving analysts hanging during the second quarter earnings call as they fished for hints about potential price hikes. Track SHOP stock here. Instead of dishing on dollars, Hoffmeister spotlighted Shopify's global growth and its shiny new Commerce Components, a modular offering that's luring enterprise giants like Mattel Inc MAT and Staples. With Commerce Components opening the door to unbundled pricing, Shopify seems to be p ...