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Ford's CEO just threw down the gauntlet at BYD and Tesla with its own $30K EV truck

Ford CEO Jim Farley thinks his company has cracked how to beat China's affordable EVs. Farley announced on Monday that Ford is making an additional 2billioninvestmentinEVsbyoverhaulingitsLouisvilleassemblyline,bringingtheautomakerstotalcommitmentsto2 billion investment in EVs by overhauling its Louisville assembly line, bringing the automaker's total commitments to 5 billion. Ford plans to use the retooled Kentucky line to produce a midsize EV truck with a starting price of 30,000thatwillrolloutin2027.FordhasstruggledintheEVmarketsofar.Itlost30,000 that will roll out in 2027. Ford has struggled in the EV market so far. It lost 2.2 billion in the first half of 2025 and $ ...