A smart beta exchange traded fund, the Invesco S&P 500 Pure Value ETF (RPV) debuted on 03/01/2006, and offers broad exposure to the Style Box - Large Cap Value category of the market. What Are Smart Beta ETFs? Products that are based on market cap weighted indexes, which are strategies designed to reflect a specific market segment or the market as a whole, have traditionally dominated the ETF industry. Market cap weighted indexes offer a low-cost, convenient, and transparent way of replicating market return ...