"At [Cracker Barrel], their goal is to just delete the personality altogether. Hence, the elimination of the 'old-timer' from the signage." Steak 'n Shake has taken aim at Cracker Barrel, accusing the Southern country-themed chain of erasing its heritage and identity with its controversial new logo. The Indianapolis-based burger chain took to X on Thursday to slam Cracker Barrel for allegedly abandoning its roots, implying that CEO Julie Felss Masino is stripping away the identity of the restaurant and gift ...