Ford on Wednesday rolled out a new advertising campaign that the company said will mark a "fundamental shift" in its branding strategy — and comes as the auto industry deals with major uncertainty.The automaker's new strategy, titled "Ready, Set, Ford," goes beyond vehicle-first advertising, Ford said, and instead focuses on the people who buy its cars. It involves four fundamental promises: capability, passion, community and trust.The auto industry is facing a crucial crossroads as companies deal with Pres ...