Muhammad, let's jump on a potential third option. As Steve was talking about these two options, is it the buyers that are doing it. It is the sellers who are paying for it.There's a a subsection, a third category that could come up. Part of this, and maybe it ties back to the fact that the jobs market is so weak. are the makers of this stuff eating it but making up for it by squeezing as much productivity out of as they can out of their existing job base not hiring new people and maybe relying a little on A ...