Netflix is teaming up with Amazon, and it's dragging down adtech rival The Trade Desk's stock
The hits keep coming for adtech firm The Trade Desk. Netflix on Wednesday said it had entered a partnership with Amazon to let advertisers use the Amazon DSP to buy ads on Netflix starting in the fourth quarter. The Amazon DSP, or demand-side platform, is a self-service software that lets advertisers plan and buy ads across Amazon's properties and other apps and websites.The Amazon DSP is a direct competitor to The Trade Desk, a pure-play public adtech company. The rivalry between the pair has been heating ...