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Netflix is teaming up with Amazon, and it's dragging down adtech rival The Trade Desk's stock
Business Insider·2025-09-11 01:19

The hits keep coming for adtech firm The Trade Desk. Netflix on Wednesday said it had entered a partnership with Amazon to let advertisers use the Amazon DSP to buy ads on Netflix starting in the fourth quarter. The Amazon DSP, or demand-side platform, is a self-service software that lets advertisers plan and buy ads across Amazon's properties and other apps and websites.The Amazon DSP is a direct competitor to The Trade Desk, a pure-play public adtech company. The rivalry between the pair has been heating ...