Our way of business only works if the customer wants to work collaboratively, because we're reliant on them wanting to speed up and wanting to change and wanting to try new things.“We've just launched two new products with Iceland and we've got a new product coming out of Iceland next week. We built a business that is reliant on a partnership. In other words, it doesn't work unless the customer wants to work collaboratively. We've now delisted M&S because they didn't want to work in a collaborative manner.A ...