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TransUnion Analysis Identifies Four Distinct Consumer Groups Based on Their Ability to Keep Up with Inflation

Marketers need to better understand varying goals, behaviors and attitudes to effectively engage consumers with advertisingCHICAGO, Sept. 11, 2025 (GLOBE NEWSWIRE) -- Marketers are once again in uncharted territory, with inflation and economic uncertainty continuing to reshape how Americans view spending. At its TruAudience Marketing Summit this week in Chicago, TransUnion unveiled a new segmentation analysis revealing four distinct consumer groups — each with unique confidence levels, spending behaviors, a ...