Ford Motor Co. (NYSE: F) has launched its Ready Set Ford marketing campaign, which will cost it tens of millions of dollars. It came less than a day after Ford made its 104th recall this year. That number is unfathomable. The first wave of the campaign's effort is confusing. Someone driving a pickup saves a running bull. A man is running without a car. A race car is driving. Someone jumps into the water. These must be the ways people use their Ford vehicles now, or might use them in the future. ...