Key Takeaways Ford unveiled its "Ready, Set, Ford" campaign to highlight trust, community, passion and capability.The campaign launches in the U.S. first, with global rollout expected by early 2026.Ford faces $2B tariff costs this year and EV demand risks as tax credits end in 2025.Ford Motor Company (F) has unveiled a new global advertising campaign that extends beyond showcasing vehicles to highlight its intent of putting community and customers first. The campaign, called “Ready, Set, Ford,” focuses on f ...