A key part of Wio’s strategy is partnerships, which have enabled innovative offerings like real-time integration with accounting platforms, travel rewards with Etihad Airways, and access to IPOs through the ADX and DFM. This approach allows Wio Bank to weave financial services into the daily lives of its customers, making banking more accessible and intuitive.The bank reached profitability in 2024 and swelled its balance sheet to Dhs37bn just two years after launch. It has become a dominant player in the SM ...