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Google grows stake in retail media advertising with Criteo partnership
Yahoo Finance·2025-09-11 18:34

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive Brief: Google is making a bigger push into the booming retail media business through a tie-up with Criteo, according to a press release. This is the search giant’s first partnership focused on onsite retail media. Criteo’s integration with Google Search Ads 360 is entering a beta test in the Americas, with plans to eventually scale the program globally. ...