Google grows stake in retail media advertising with Criteo partnership
This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive Brief: Google is making a bigger push into the booming retail media business through a tie-up with Criteo, according to a press release. This is the search giant’s first partnership focused on onsite retail media. Criteo’s integration with Google Search Ads 360 is entering a beta test in the Americas, with plans to eventually scale the program globally. ...