The company uses AI technology to keep the platform relevant in a fast-evolving tech and marketing environment. Braze’s AI is designed to create relevant messages that lead to personalized content and recommendations for optimal results at the end of the process. From the marketer’s perspective, AI automates much of the process, for a faster response to customer needs; from the customer’s perspective, AI-driven marketing gives a more relevant sales funnel that maintains engagement.Braze’s platform is data-d ...