The right price to pay for a premium brand is always hard to estimate. When investing, individuals must deal with both tangible data, such as earnings and assets, and intangibles, such asAnalyst’s Disclosure:I/we have no stock, option or similar derivative position in any of the companies mentioned, and no plans to initiate any such positions within the next 72 hours. I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have ...