Ulta Beauty (NASDAQ: ULTA ), known for its large stores and wide beauty selection, has been struggling to keep up with intensifying competition from the likes of Sephora ( OTCPK:LVMHF ), Amazon ( AMZN ), and the growth of DTC brands.I aim to invest in companies with perfect qualitative attributes, buy them at an attractive price based on fundamentals, and hold them forever. I hope to publish articles covering such companies approximately 3 times per week, with extensive quarterly follow-ups and constant upd ...