Netflix's Ad Business: Game Changer or Overhyped?
Key Points Netflix has good reasons to grow its advertising business. Early indicators suggest that it’s moving in the right direction. Still, there are risks involved for the streaming giant. 10 stocks we like better than Netflix › Netflix (NASDAQ: NFLX) has been in the spotlight for years as the pioneer of streaming, but its pivot to advertising in November 2022 could mark its most significant shift since moving away from DVDs. In 2025, the company expects ad revenue to double year over year. T ...