Key Takeaways Roku Ads Manager and video ad tools enable performance-based advertising for smaller brands.Frndly TV acquisition added 1.8% to platform growth, enhancing direct subscriber relationships.Roku trades at a premium valuation with a price-to-cash flow ratio of 35.46X, above the industry average.Roku (ROKU) operates a platform-centric streaming business that monetizes primarily through digital advertising and content distribution. While the company continues to sell streaming devices and smart tele ...