Key Takeaways Affirm now lets U.S. consumers use Pay Later for in-store purchases via Apple Pay on iPhone.Users can set up Affirm in Apple Wallet and split purchases into biweekly or monthly installments.Transaction count at Affirm jumped 47% YoY in fiscal 2025, reflecting rising adoption of its solutions.Affirm Holdings, Inc. (AFRM) recently announced the expansion of its payment options to in-store purchases via Apple Pay using iPhones. This new offering enhances flexibility, transparency and choice for A ...