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V.F. Corp Set to Offload Dickies as Part of Turnaround Strategy
威富威富(US:VFC) ZACKS·2025-09-17 02:16

Key Takeaways VFC is selling Dickies to Bluestar Alliance in a 600millioncashtransaction.ThesalesupportsVFC′sstrategytocutdebtandrefocusonstrongerlifestyleandperformancelabels.Dickieshasfaceddecliningsales,butBluestarplanstorevivetheheritagebrand′slong−termpotential.V.F.Corporation(VFC),theownerofVansandTheNorthFace,isreshapingitsbusinesswiththesaleofitsDickiesbrandtoBluestarAllianceina600 million cash transaction.The sale supports VFC's strategy to cut debt and refocus on stronger lifestyle and performance labels.Dickies has faced declining sales, but Bluestar plans to revive the heritage brand's long-term potential.V.F. Corporation (VFC) , the owner of Vans and The North Face, is reshaping its business with the sale of its Dickies brand to Bluestar Alliance in a 600 million cash deal. The agreement marks an important step ...