Accessibility StatementSkip Navigation Retailer creates the widest private label offering of protein products on the market CINCINNATI, Sept. 17, 2025 /PRNewswire/ -- The Kroger Co. (NYSE: KR) is simplifying protein and enabling customers to reach their protein goals more easily with the launch of Simple Truthâ"¢ Protein products. The entirely new exclusive line includes 80+ protein packed, nutritious, convenient and affordable meals and snacks that are packed with flavor and Free From unwanted ingredients ...