Key Takeaways Meta's AI-driven ad recommendations lifted conversions and boosted user time on Facebook and Instagram. Snap expanded to 469M daily users, with Snapchat nearing 16M subs and strong Gen Z traction. Meta's earnings estimates rose for 2025, while Snap's remained steady, suggesting weaker profit momentum. Meta Platforms (META) and Snap (SNAP) are well-known providers of social media platforms. META through Facebook, WhatsApp, Instagram, Messenger, and Threads reaches 3.48 billion people globally, ...