Key Takeaways The Trade Desk is focused on live sports to further drive its fast-growing Connected TV business.Partnerships with Disney, Sky TV and Omnicom strengthen TTD's CTV live sports strategy.Amazon and Magnite ramp up DSP and CTV efforts, heightening competition with TTD.The Trade Desk (TTD) is focused on boosting its Connected TV (“CTV”) business by capitalizing on the shift from linear to programmatic CTV. TTD had earlier referred to CTV as the “kingpin of the open internet.” On the recent earnings ...