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Calories per rupee: Why pizza is a winner in India’s fast-food race
MINT·2025-09-19 08:15

Bengaluru: As big fast-food chains struggle to hold consumer attention in India, brokerage firm Bernstein says pizza may be the solution. Quick-service restaurants are finding it increasingly difficult to grow same-store sales—or sales at the same number of stores over a period—as Indians scrutinize how much value they get from eating out, Bernstein said in a 17 September note. Consumers are effectively measuring calories per rupee, it said, and on this yardstick, pizza delivers the best bang for the buck, ...