McGowen: The corporate team was a major deciding factor. They were fantastic— so supportive and experienced. The founding story resonated with me, as the company was born out of the housing crisis in the 2000s. We signed our franchise agreement in August 2020 and opened in November 2021. Signing during the pandemic, it was reassuring knowing that this business could withstand economic downturns. In fact, we learned that Dallas was a major hub for beauty brands, being home to Mary Kay, Ulta, and Sally Beauty ...