Key Takeaways BROS projects 4.5% same-shop sales growth in 2025, anchored by loyalty momentum.Rewards share hit 72% in Q2, fueled by sharper segmentation and personalized offers.Order ahead and food pilots show the fastest uptake among engaged Rewards members.Dutch Bros Inc. (BROS) is sharpening its focus on customer loyalty at a time when beverage category competition continues to intensify. With system same-shop sales growth expected to be approximately 4.5% in 2025, the company is increasingly relying on ...